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Optimisation
New Amsterdam Surf Association
Complete integration & insights platform for data-driven decision making.
Le Défi
New Amsterdam Surf Association is a premium streetwear and surf brand with both online and physical retail presence. They struggled with disconnected systems — their webshop, POS, inventory, and accounting all operated in silos.
The team spent hours manually reconciling data between systems. They couldn't get a clear picture of which products were selling where, what their true inventory levels were, or how their marketing campaigns were performing.
Notre Solution
We created a unified data ecosystem connecting all their business systems:
**System Integration**
- Shopify webshop connected with Lightspeed POS
- Real-time inventory sync across all channels
- Automated order flow to fulfillment
**Business Intelligence Dashboard**
- Unified sales view across online and retail
- Product performance analytics
- Customer insights and segmentation
- Marketing attribution tracking
**Automation**
- Automatic stock transfers between locations
- Low stock alerts and reorder suggestions
- Daily reconciliation reports