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Optimization
The Flower Family: Supplier Integration and Multi-Recipient Checkout on Shopify Plus
From manually retyping supplier orders to an automated Shopify Plus order flow with Topgeschenken — plus the foundation for a multi-recipient gift checkout.
The Challenge
The Flower Family sells bouquets and floral gifts through a Shopify Plus webshop. Part of the assortment is fulfilled by partner Topgeschenken, which used to create daily manual work: every order containing a Topgeschenken product had to be re-entered in a separate supplier portal.
Shopify captured the order, but did not automatically send the right product, delivery date, address, card message, and add-ons to the supplier. The two systems also used different product identifiers, payload rules, delivery constraints, and address logic. The team needed to remove manual retyping without losing control over failed orders, unmapped products, and supplier status.
Our Solution
Duxly built an event-driven supplier integration. When a Shopify order contains a Topgeschenken product, a webhook triggers the pipeline and sends the order to the Topgeschenken API in the correct format.
A custom mapping layer translates Shopify SKUs to Topgeschenken product IDs, including delivery dates, address validation, card messages, and add-ons such as a vase or chocolate.
Because daily flower logistics cannot depend on a black box, Duxly also built an operations portal. The team can see which orders were forwarded, retry failed orders, request live supplier status and track & trace, manage SKU mappings, and detect unmapped products directly.
The next phase builds on the same architecture: accounting automation and a Shopify Plus multi-recipient checkout, where one customer can send gifts to multiple recipients in a single order. Standard Shopify checkout supports one shipping address per order; with Checkout UI Extensions on Shopify Plus, Duxly can adapt the checkout conditionally for gift-list flows.