Business Intelligence: From Data to Insights

Want to make better decisions with data? Business Intelligence (BI) helps you transform raw data into actionable insights.

BI Processes: The Three Data Layers

Data flows through three layers:

• Bronze: Raw data storage for historical research and auditing
• Silver: Cleaned data without duplicates for enrichment and validation
• Gold: Optimized data for dashboards and strategic decisions

Essential Tools

Use Power BI, Tableau, or Google Looker Studio to create dashboards that visualize your data effectively.

E-commerce Applications

BI provides insight into revenue, inventory, and customer behavior. Key KPIs include:

• Conversion rates
• Average order value
• Inventory turnover
• Customer retention

Analysis Methods

Trend Analysis

Discover sales patterns and predict seasonal trends. This helps refine inventory management.

Cohort Analysis

By analyzing specific customer groups over time, you gain insight into repeat purchases, popular product combinations, and customer value development.

Predictive Analytics

Using machine learning, you can use historical data to predict future behavior—useful for inventory planning, personalized offers, and efficient marketing budget allocation.

Building Clear Dashboards

Effective dashboards present validated Gold data clearly. A well-designed dashboard enables teams to make quick decisions based on current insights.

Design Principles

• Relevance: Show only KPIs that matter to teams
• Real-time: Work with data that updates in real-time
• Visualization: Use clear charts and visuals

Useful Visualizations

• Trend lines for revenue and conversion
• Inventory levels with warnings
• Heatmaps of customer interactions
• Geographic distribution of orders

With a well-configured BI strategy, you improve inventory management, customer experience, and sales performance.

Want to learn more about BI dashboards? Contact Duxly to discuss your data needs.